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MFA Houston Shop


 

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MFA Houston Shop


 

New York Magazine once said,"Moss brokered the marriage of the store and the museum..."


Museums now occupy the world of the blockbuster, competing with each other for exhibitions and talent as well as  audiences, and competing with all other forms of entertainment for their customer’s attention, dollars and time. It has become essential that every department, including retail, provide maximum value to the Enterprise that a modern museum has become. Declining attendance, donor fatigue, siloed operations and dated technology complete the context for urgency of change in the museum world.

Moss Bureau offers museums a new retail paradigm, one that looks beyond fiduciary responsibility to position museum retail as a full partner with other departments through a specialized service that addresses all aspects of a retail operation. The process is both analytic and highly curatorial, focusing deeply on the attributes and opportunities provided by the museum. This bespoke approach to both merchandise and presentation renders the ubiquitous generic shop obsolete. The Post-Generic museum store has a proprietary branded identity and is a platform for both extending the museum's mission and driving higher sales revenue.

Since 2013, Moss Bureau has been in the field working with museums across the country. With some we analyze and recommend, and with others we follow through to a full implementation. This work has led to a refinement of our methods and expectations of what can reasonably be accomplished in the real world context of donor politics, shifting priorities, capital campaigns for expansion, and myriad demands on time and money.  

To date we have worked with the Royal Academy of Arts, London, the Nelson Atkins Museum in Kansas City, the High Museum Atlanta, the Minneapolis Institute of Art, the Philip Johnson Glass House, New Canaan, the Museum of Fine Arts Houston and the Jewish Museum, New York. Work with the latter two is ongoing.

Notes, examples and reviews below:

New York Magazine once said,"Moss brokered the marriage of the store and the museum..."


Museums now occupy the world of the blockbuster, competing with each other for exhibitions and talent as well as  audiences, and competing with all other forms of entertainment for their customer’s attention, dollars and time. It has become essential that every department, including retail, provide maximum value to the Enterprise that a modern museum has become. Declining attendance, donor fatigue, siloed operations and dated technology complete the context for urgency of change in the museum world.

Moss Bureau offers museums a new retail paradigm, one that looks beyond fiduciary responsibility to position museum retail as a full partner with other departments through a specialized service that addresses all aspects of a retail operation. The process is both analytic and highly curatorial, focusing deeply on the attributes and opportunities provided by the museum. This bespoke approach to both merchandise and presentation renders the ubiquitous generic shop obsolete. The Post-Generic museum store has a proprietary branded identity and is a platform for both extending the museum's mission and driving higher sales revenue.

Since 2013, Moss Bureau has been in the field working with museums across the country. With some we analyze and recommend, and with others we follow through to a full implementation. This work has led to a refinement of our methods and expectations of what can reasonably be accomplished in the real world context of donor politics, shifting priorities, capital campaigns for expansion, and myriad demands on time and money.  

To date we have worked with the Royal Academy of Arts, London, the Nelson Atkins Museum in Kansas City, the High Museum Atlanta, the Minneapolis Institute of Art, the Philip Johnson Glass House, New Canaan, the Museum of Fine Arts Houston and the Jewish Museum, New York. Work with the latter two is ongoing.

Notes, examples and reviews below:

MUSEUM OF FINE ARTS HOUSTON

Moss Bureau was hired by the Museum of Fine Arts Houston in the autumn of 2014 to do a thorough analysis of the museum's retail operation. Upon submission of the report, Moss Bureau was contracted to implement its recommendations. This took place during the summer and fall of 2015. 

We will be continuing our collaboration into 2018, including ongoing refinements to the shop merchandising, as well as recommendations and implementation of modular Exhibition Shops and also an online shop.

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MFAH Shop Window: Color


MFAH Shop Window: Color


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MFAH Shop Window: Imagination


MFAH Shop Window: Imagination


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MFAH SHOP 'TIFFANY' WINDOW


MFAH SHOP 'TIFFANY' WINDOW


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MFAH SHOP 'TIFFANY' WINDOW


There are three of these small windows near the front door of the shop. 

MFAH SHOP 'TIFFANY' WINDOW


There are three of these small windows near the front door of the shop. 

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MFAH 'TRAFALGAR' DISPLAY CASE


MFAH 'TRAFALGAR' DISPLAY CASE


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MFAH 'TRAFALGAR' DISLAY CASE


There are four pedestal display cases arranged in a way which reminds one of Trafalgar Square.

MFAH 'TRAFALGAR' DISLAY CASE


There are four pedestal display cases arranged in a way which reminds one of Trafalgar Square.

 "(The MFAH has)...one of the most   cleverly curated museum shops in   America."                
  — Andrew Ferren New York Times,           2.11.15
 
"..a paradise for design lovers...perfect closure after touring one of the most important museums in the US."
               -- VOGUE MEXICO 2.03.17
 
 
 
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'BONNET' DISPLAY CASE


'BONNET' DISPLAY CASE


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'BONNET' DISPLAY CASE


'BONNET' DISPLAY CASE


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New Page


In 2013, Moss Bureau was contracted by the Philip Johnson Glass House, a site of the National Historic Trust, to do an analysis of their retail operation. That analysis also contained recommendations for changes which the Bureau was then contracted to implement. 

Click here for Case Study.

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Philip Johnson Glass House


Philip Johnson Glass House


"The Glass House Design Store is one of the five Best Museum Gift Shops".                                                                                                  —Wall Street Journal, 12.20.13

The Glass House Design Store is included as one of "Ten Museum Gift Shops That Might Be Better Than the Museums Themselves"

                   --Food & Wine, 2018

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Philip Johnson Glass House


Philip Johnson Glass House


All our brilliant work would come to nothing if there weren't people on site who got it and were not only totally able to carry on with the program but actually improve on it as time goes by. At the Glass House, the store manager, Crista Bazoian, became our partner. She was so enthusiastic, in fact, she decided to do her Master's Thesis on Murray. See it here.  This was, in our opinion, above and beyond.