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SERVICES


Retail consulting on merchandising, display, store design  

Legacy brand repositioning

Public speaking

Design consulting for Hospitality

Special project collaboration

 

           

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SERVICES


Retail consulting on merchandising, display, store design  

Legacy brand repositioning

Public speaking

Design consulting for Hospitality

Special project collaboration

 

           

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RETAIL CONSULTING


RETAIL CONSULTING


RETAIL CONSULTING

MOSS was an internationally recognized, groundbreaking design retail operation for nearly twenty years. There were many attempts to break the code of our success but we guarded our secrets rigorously, as anyone who ever tried to take a photograph in the store, or even a note, quickly learned.

However, the experience gained from those years, as well as the validation or adaptation, of retail philosophy, policy and operational expertise is what underlies the retail oriented consulting services we offer now, which range from concept formation, to vendor and product sourcing, to display review and re-design. 

One of the most remarked upon aspects of the Moss store was its display. We were intent upon delivering a narrative, where one piece would "speak to" another. Items were never displayed together based on function.

It was with an eye trained to maximize the potential of existing materials and pieces, and to provide expert and knowledgeable guidance as to what should be added, taken away or moved to a new position.  Every wall is a canvas, every floor. Every lamp is a source. Nothing is wasted. Nothing is ignored.

 
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REPOSITIONING LEGACY BRANDS


 

This is a detail of the poster invitation to WHITE GOLD, the Moss repositioning of Nymphenburg. With an equal regard for works conceived in the eighteenth century or the twenty-first century, Murray Moss explores ideas and narratives embedded in objects, whether ancient or contemporary, prototypical or fully resolved. Here, he has repositioned what was seemingly obsolete to a position of relevance today, available to a contemporary market, creating new life for ancient yet timeless expressions of humanity.

The exhibition was highly provocative, seen almost as a threat to the prevalent foothold of Modernism in design and architecture.

In her May 25, 2000, review for The New York Times, Julie V. Iovine characterized Moss’s introduction of figurative, patterned, fragile ‘eccentricities’ into his heretofore Modernist world as “…a gesture that could be interpreted as either the last straw for minimalism or an inspired embrace of refined product design.”

REPOSITIONING LEGACY BRANDS


 

This is a detail of the poster invitation to WHITE GOLD, the Moss repositioning of Nymphenburg. With an equal regard for works conceived in the eighteenth century or the twenty-first century, Murray Moss explores ideas and narratives embedded in objects, whether ancient or contemporary, prototypical or fully resolved. Here, he has repositioned what was seemingly obsolete to a position of relevance today, available to a contemporary market, creating new life for ancient yet timeless expressions of humanity.

The exhibition was highly provocative, seen almost as a threat to the prevalent foothold of Modernism in design and architecture.

In her May 25, 2000, review for The New York Times, Julie V. Iovine characterized Moss’s introduction of figurative, patterned, fragile ‘eccentricities’ into his heretofore Modernist world as “…a gesture that could be interpreted as either the last straw for minimalism or an inspired embrace of refined product design.”

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THE 180 YEAR WALTZ - REPOSITIONING LOBMEYR


 

 

 

   

 

THE 180 YEAR WALTZ - REPOSITIONING LOBMEYR


 

 

 

   

 

Three years after White Gold, came a collaboration with Murano glass maker Venini where we did an audacious intervention in the processes used to make various iconic pieces of blown glass. We stopped the work at mid-point, and our full-gallery installation was revelatory of their hidden process. The result was another a dramatic repositioning of a company.

In 2005, we mounted a large scale exhibition called The 180 Year Waltz which was pivotal in repositioning the famed Austrian glass company Lobmeyr. And over the next several years, we did similar exhibitions with similar results for Moser, Meissen, KPM, Richard Ginori, Manufacture Nationale de Sevres and Baccarat.

Our experience with such clients recently is that we are often hired based on our established expertise, such as retail or curatorial experience, and once contracted and working, we are asked for a wider scope of services. We believe this is directly related to the processes described above and to a demonstration of expertise in related categories.

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REPOSITIONING VENINI


 

 

 

 

 

 

 

 

By intervening in the glass blowing process, we revealed the stages of work

involved in making this complex vase by Gae Aulenti.

REPOSITIONING VENINI


 

 

 

 

 

 

 

 

By intervening in the glass blowing process, we revealed the stages of work

involved in making this complex vase by Gae Aulenti.

GEORG JENSEN

Our work with Georg Jensen began with the assignment to write a book on its history, after which came several separate assignments focused on retail store design, product development and corporate management and brand repositioning, with work in New York, Copenhagen and Beijing. 

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REPOSITIONING GEORG JENSEN


2014:  Moss speaks with Georg Jensen Chairman, David Chu,

at London's Sackler Gallery at the launch of the Georg Jensen book.

 

 

 

 

 

REPOSITIONING GEORG JENSEN


2014:  Moss speaks with Georg Jensen Chairman, David Chu,

at London's Sackler Gallery at the launch of the Georg Jensen book.

 

 

 

 

 

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REPOSITIONING BACCARAT


 

 

 

 

 

 

 

 

 

 

 

 

 

2013: Murray Moss reviewing a model of the Baccarat Hotel and Residence at a signing event for his book on the history of the company. Our repositioning also included a review of product lines and the creation of a "rebranding bible". 

 

REPOSITIONING BACCARAT


 

 

 

 

 

 

 

 

 

 

 

 

 

2013: Murray Moss reviewing a model of the Baccarat Hotel and Residence at a signing event for his book on the history of the company. Our repositioning also included a review of product lines and the creation of a "rebranding bible". 

 

TALKS and TEACHING

 

Murray Moss has spoken at:

TED 12 Conference  

Cincinnati Art Museum

Gensler Associates

Neue Galerie  

Wexner Center

Wolfsonian Museum

Knoll Design Symposium  

Hammer Museum  

Cranbrook Academy of Art

Fashion Institute of Technology

Parsons School of Design

Harvard Graduate School of Design

Yale Graduate School of Architecture

Aspen Institute

Philip Johnson Glass House,

Beijing Cheng Man Project Forum  

RAPID 2013

Design Miami for Georg Jensen     

Cooper-Hewitt National Design Museum Awards

He is on the faculty of the School of Visual Arts in NYC.

 

Franklin Getchell has spoken at:   

Edinburgh International Television Festival  

MIPCOM                                                                        

Promax

PBS programming conferences

                                                                                        Together, they have spoken at:

Times Talks  

Gensler Associates Conference

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Murray speaks at Design Miami 2015


Murray speaks at Design Miami 2015


HOSPITALITY

Centovini won the Travel + Leisure  Award for                           Best Restaurant Design of 2007.

Commissioned to create the interior for Centovini, an Italian wine bar, restaurant and wine shop, to be located directly next door to Moss Gallery, the principals of MOSS BUREAU became well grounded in the very particular demands of restaurant design.

Given the obvious synergy with Moss that the location afforded, Moss and Getchell showcased functional and decorative work from some of Italy’s most important producers. 

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CENTO VINI


CENTO VINI


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CENTO VINI


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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CHEFS CLUB

In 2014, Moss Bureau was contracted to consult on a new concept restaurant called CHEFS CLUB, a venture between FOOD & WINE magazine and Optasia, a Thai investment group. Our role was to provide a series of "curated moments" in a few highly strategic locations within the  space, which was designed by Rockwell Associates.

Wanting to convey ‘basic elements’ in cooking, Moss sourced and imported from Pakistan an enormous solid block of the world’s finest salt, which was then installed with the help of special art riggers, into a glass box suspended over a communal dining table.

 

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HOSPITALITY: CHEFS CLUB


HOSPITALITY: CHEFS CLUB


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COLLABORATION WITH MATERIALISE AND AT V&A IN LONDON


COLLABORATION WITH MATERIALISE AND AT V&A IN LONDON


COLLABORATIONS 

During the Moss years and subsequently, we have collaborated with a number of companies, manufacturers, developers, designers, to create a variety of projects. 

In 2011, working with Belgium 3D printing pioneer, Materialise, we performed an enormous intervention at the Victoria and Albert Museum in London, installing printed pieces at eight places within the museum. Originally conceived at part of the London Design Festival, the installation was held over due to intense public interest. 

In 2013, again with Materialise, we did an exhibition at the Warhol Museum in Pittsburgh as the opening night event of RAPID, the country's pre-eminent 3D printing convention. 

 

 

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MOSS AT THE WARHOL MUSEUM - COLLABORATION WITH MATERIALISE


 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

MOSS AT THE WARHOL MUSEUM - COLLABORATION WITH MATERIALISE


 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

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AT THE WARHOL MUSEUM - COLLABORATION WITH MATERIALISE AND MILLINER STEPHEN JONES


AT THE WARHOL MUSEUM - COLLABORATION WITH MATERIALISE AND MILLINER STEPHEN JONES


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MOSS AT SLS HOTEL - COLLABORATION WITH PHILIPPE STARCK AND SAM NAZARIAN


MOSS AT SLS HOTEL - COLLABORATION WITH PHILIPPE STARCK AND SAM NAZARIAN


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MOSS AT SLS HOTEL LOGO


MOSS AT SLS HOTEL LOGO


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MOSS AT THE WARHOL MUSEUM - COLLABORATION WITH MATERIALISE


MOSS AT THE WARHOL MUSEUM - COLLABORATION WITH MATERIALISE


A hotel shop version of Moss opened in the SLS Hotel in Los Angeles in 2008. The shop was a collaboration among us, Philippe Starck who was the hotel designer, and Sam Nazarian, who was developing the property. 

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COLLABORATION WITH PHILLIPS AUCTION HOUSE


COLLABORATION WITH PHILLIPS AUCTION HOUSE


In October 2012, Phillips auction house held an auction called MOSS: DIALOGUES BETWEEN ART AND DESIGN. The Preview of the sale at Phillips, Park Avenue and 57th Street, was entirely curated by Moss. Here are views of that Preview

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Phillips Auction House


Phillips Auction House


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COLLABORATION WITH PHILLIPS AUCTION HOUSE


COLLABORATION WITH PHILLIPS AUCTION HOUSE