MUSEUM OF FINE ARTS HOUSTON

MOSSBUREAU was hired by the Museum of Fine Arts Houston to do a thorough analysis of the museum's retail operation. Upon submission of the report, MOSSBUREAU was contracted to implement its recommendations. This took place during the summer and fall of 2015. Our collaboration continued until the end of 2019.

“It’s not just a more pleasant shopping experience, it’s the beginning of a conversation about the role of retail in a cultural institution - is it just about sales, or should it reflect the works elsewhere in the building? The new MFAH Shop shows that in the right hands, it can be all of the above.” -Susan Rufca, HOUSTONIA 11.17.2015